In our user research, we identified factors that influence digital platforms, existing challenges in user experience, and the balance between knowledge desire and anxiety. Using research data, we developed the toolkit to provide healthcare product development teams with an understanding of online health search stages.
The internet has become a primary hub for health-related information, reshaping how individuals seek medical insights and actively engage in managing their health. About 80% of American web users turn to online sources, with 35% attempting to self-diagnose, marking a shift from passive consumption to active participation. The rise of E-Patients, seen on platforms like Diabetes Mine and Smart Patients, fosters global networks of support transcending geographical boundaries. From seeking quick information to sharing experiences, the evolving landscape of health self-diagnosis demonstrates diversity and resilience.
In response to the COVID- 19 pandemic, social distancing has become one of the main strategies to prevent people from acquiring the virus. As a result, “social distancing” has resulted in the following side effects:
